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初创业者为什么越来越多选择餐饮加盟

时间:2019-04-22 15:17:23 | 责任编辑:安迪

[摘要]众所周知,中国饮食文化博大精深,有着悠久的文化底蕴。自古以来,中国人在吃上,可以说是不遗余力的,有着近乎完美的追求。古人对待饮食,认真,严谨。

初创业者为什么越来越多选择餐饮加盟

众所周知,中国饮食文化博大精深,有着悠久的文化底蕴。自古以来,中国人在吃上,可以说是不遗余力的,有着近乎完美的追求。古人对待饮食,认真,严谨。比如我们拿清朝时期的宫廷盛宴的满汉全席来讲,是集满族与汉族?#35828;?#20043;精华而形成的历史上 著名的饕鬄之筵。虽然这恢弘的画面,我们多是以电视上能看到,但是对于现在人来讲,我们对待饮食也并不是解决温饱这样简单的诉求。

  一、环境决定

  2012年中央电视台推了 ?#20037;?#39135;类纪录片《舌尖上的中国》,纪录了中国各地的美食生态,以食物为线索,以食带民,将中国各地不同的地理气候、风俗礼仪、生活状态等一路铺开,全方位展示博大精深的中华美食文化。片中以轻松快捷的叙述节奏和精?#19978;?#33147;的画面,向观众尤其是海外观众,展示中国的日常饮食流变、中国人在饮食中积累的丰富经验、千差万别的饮食习惯和特有的味觉审美,以及上升到生存智慧层面的东方生活价值观。纪录片播出后,引发了国内外对中国美食的新思潮。片中介绍过的一些店铺,在纪录片播出后吸引了许多食客慕名而来。一部纪录片给餐饮行业带来了一场春风,由此可见餐饮行业的市场潜力是无限的,这也是越来越多的创业者选择餐饮的主要原因。

  二、餐饮行业插上了互联网的翅膀

  2015互联网行业杀出了黑马:饿了么、美团、百度外卖。疯狂的搞补贴,发红包,掀起了一场全民点外卖的狂潮。现如今,订餐已经是融入了生活的一部分,它不仅仅局限于上班族的?#27426;?#21320;饭,它已经走进了千家万户,所以由外卖的异军突起,我们有一些新的认识,比如跟大店竞争门店位置慢慢的不成为优势了,所以很多?#20013;?#39069;?#24335;?#30340;创业者有机会加入餐饮大潮来分一杯羹,如此便有了今天的局面。

  三、初创者走进餐饮行业的壁垒

  那么乘着互联网的东风,餐饮行业在借势的同时,我们也要意识到,餐饮行业的命脉是什么?是味道是服务。那么对于初创者选择餐饮行业时,他们会考虑到跨行经营的壁垒,那么突破壁垒比较容易的方式就是选择餐饮加盟项目。

  如果说选择独立开一家餐饮店,对内要专注品牌口感的把控,店铺运营等诸多方面,对外还有竞争对手的威胁,行业内的成熟店面的实力碾压。所以很多初创者会考虑找一个更强大的平台,提高自己的竞争力。依托已经成熟的体?#31561;?#21152;盟,相对来?#19981;?#36208;的更快更稳。

本文内容来源于:餐饮杰
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