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这些小吃店转型为何如此优雅

时间:2019-04-26 10:20:05 | 责任编辑:陈思

[摘要]常在阳光暴晒下出炉的小锅盔,如今钻进了空调房;常把油点子溅到路边的酸辣粉,转身住进了“公主屋”。自“疏整促”专项行动开展以来,北京对占道经营、无证经营乱象的整治效果越发显著。

常在阳光暴晒下出炉的小锅盔,如今钻进了空调房;常把油点子溅到路边的酸辣粉,转身住进了“公主屋”。自“疏整促”专项行动开展以来,北京对占道经营、无证经营乱象的整治效果越发显著。市民们也发现了这样一个现象:越来越多的“路边摊”在路边消失。不过,他们的味道并未就此消散,而是顺着城市化的进程,弥漫于商场楼宇,游走在正规餐饮区的一角。这些升级后的小吃店过得如何?有些小吃店转型为何如此优雅?有的转型后为何生意寥寥?本报记者分兵多路进行了探访,记录下北京路边小吃的变形记。

  重见天日的小锅盔为何迎来“暖春”?

  “老板,一个?#27835;?#19981;要辣,12点取。”“一个霉干菜,一个山楂!”“我要鲜肉的!”……临近中午饭点,广院锅盔盔友群里热闹起来。这个满满500人的大群是湖北荆州锅盔店郑老板建的第三个盔友?#28023;?#20687;这样的群他有四个。

  其实,这家锅盔店原本开在中国传媒大学西门对面的广院路路边,店面很小,就是一个简易的玻璃棚子,老板和老板娘在里边和面、烤锅盔刚刚转得开身。店里冬天冷,?#22902;烊取?017年,北京市开展了“疏解整治促提升”专项行动,广院路随之启动了环境整治工作,拆除违建、整治占道经营并封堵开墙打洞门店。这家锅盔小店也暂?#21271;?#24215;,重新寻找落脚的地方。

  正当不少学生想念郑老板家锅盔的味道时,一个激动“舌尖”的消息在食客中口口相传:去年8月底,锅盔店在中国传媒大学校内的餐饮区重张开业了!与原来相比,新开张的锅盔店冬天有暖气、?#22902;?#26377;空调,还有专为餐饮区配的桌椅,干净又“时髦”。郑老板告诉记者,店面搬到学校后,虽?#24213;?#37329;比外面高了些,但学校里客流量稳定,刮风下雨都不怕,冬天也不会再冻手了。学生们还自发地帮着调查顾客的口味偏好,郑老板也有动力研发新产品了,更近就推出了“野菜馅锅盔”。

  值得一提的是,借此“搬家”契机,郑老板把生意做到了线上。他学习了互联网营销的相关知识,通过微信建立起锅盔盔友群。虽然这看上去并不复杂,但自从建?#27721;螅?#26080;论同学们想吃什么口味、几点来取锅盔,都可以在群里说,还能线上转账。郑老板的生意火热值直线上升。如今,郑老板原来的店面已经被漂亮的小微花园所取代,而他的新店顾客,自是络绎不绝。

  点评

  “整治速?#21462;?#19982;“提升温?#21462;?/strong>

  点评人:市发改委疏整促专项办相关负责人

  自“疏整促”专项行动开展以来,北京按照“场清地净?#21271;?#20934;治理违法建设,已腾退土地1.8万公顷,整治“开墙打洞”3.9万处、占道经营42.5万处、无证无照经营8.4万处。

  这一专项行动是在北京深入贯彻落实京津冀协同发展战?#38498;汀?#22235;个?#34892;摹闭?#30053;定位、推动首都“减量发展”的大背景下开展的。在推动过程中,我们坚持疏解、整治和提升一体?#34987;?#19968;体推进,将疏解的力?#21462;?#25972;治的速?#32676;?#25552;升的温度统筹考虑。

  在这个过程中,涌现出一批转型升级的小店,它们就是“疏堵结合”的缩影——一方面,对于违法违规行为,坚决依法依规整治,对于不符?#40092;?#37117;功能定位的产业,坚定?#34892;?#30095;解;另一方面,坚持“民有所呼,我有所应”,结?#40092;?#27665;需求期待,加快补齐便民服务设施和城市公共服务短板,提升百姓获得?#23567;?#24184;福感和安全?#23567;?br />
  如何?#20540;?#39640;成本?

  去年底,新中关?#20309;鎦行腂1层,一块25平方米的小天地里开了一间炸串店,装潢有一些做旧,菜单上的炸串名称?#26149;?#26032;潮:麦穗小鸡排、幸福小藕块、爱不释口面筋……不论荤素,每串一元。记者观察到,这家店外,消费者经常排成长队,遇到喜欢这一口的食客,手里更是一抓一大把炸串。老板自称,这家店平均每天流水在万元以上。

  当小吃店进入大商场后, 直观的挑战往往是,如何?#20540;病把?#21382;山大”的高租金问题。是?#39038;?#21830;品的质还是量?这家炸串店的老板告诉记者,炸串的油每天都要更换,量也不能有变化,节约成本不能靠降低质量,而是靠规模化生产:“与我们合作的穿串工厂,每个月能穿7000万支小串。这节约了太多人力成本,也节约了店面空间。以前这些成本很低,大?#20063;?#22312;乎,现在租金和人工成本已经非常高了,必须引起重视。”

  点评

  大数据精准营销

  点评人:中国贸促会研究院?#20113;?/strong>

  路边小店在转型、升级、时尚化的过程中,往往商品品质也做了提升,特别是卫生条件都会有明显的改善,对于小吃、快餐?#27492;擔?#26680;心产品应是食物本身。

  拿锅盔店?#27492;擔?#32769;板不仅升级了小店的店面,而且升级了产品,抓住定制化消费趋势。他通过?#21344;?#21644;?#27835;?#28040;费者数据,从而提升消费体验和便利,增加了消费者满意?#21462;?#36825;属于典型的基于移动互联网和大数据的精准营销,是当前提升服务、改善消费者满意度的重要方式。

本文内容来源于:北京晚报
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