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欢迎光临餐饮杰! [会员登录] [免费注册]

网红餐饮店,有“颜”更要有“品”

时间:2019-05-13 10:33:43 | 责任编辑:安迪

[摘要]如今的网红餐饮店,或菜式新颖,或装修奇特,或风格“小资?#20445;?#21560;引了很多食客特别是年轻人前去“打卡”。不过,热度一过,很多消?#39068;?#23601;转向了“下一家?#20445;?#36825;些网红店多数也逃不过经营惨淡、关门歇业的命运。

如今的网红餐饮店,或菜式新颖,或装修奇特,或风格“小资?#20445;?#21560;引了很多食客特别是年轻人前去“打卡”。不过,热度一过,很多消?#39068;?#23601;转向了“下一家?#20445;?#36825;些网红店多数也逃不过经营惨淡、关门歇业的命运。

  仔细分析这些网红餐饮店的兴衰历程,其优缺点?#38469;?#20998;突出。网红餐饮店,红在“颜值”高。很多餐饮店菜式外观的确漂亮、装饰充满情调、噱头足够多、环境足够好,这些元素恰恰是年轻食客?#19981;?#30340;。相关统计显示,如今中国餐饮消费人群中,“90后”“00后”贡献了超过一半的餐饮订单;消?#39068;?#36873;择餐厅的影响因素中,就餐环境排在首位,其次是菜品口味、食品安全、价格因素等。这些年轻人吃饭前?#19981;?#20808;拍照、发朋友圈。拍照的人多了,通过移动互联网、短视频平台的传播,很多餐饮店因此成了“网红”。

  网红餐饮店,衰在品质低。如果说一家餐饮店菜式、装修漂不漂亮是“面子?#20445;?#37027;?#27425;?#36947;好不好、价格合不合理、服务到不到位就是“里子”了。很多网红餐饮店走向衰落,热衷于?#20998;稹?#39068;值”占了很大原因。

  消费社会学认为,消费不仅是经济行为,还具有复杂而深刻的社会意义。餐饮店通过各类创新创意行为,吸引年轻网民关注,并?#39068;?#31181;关注转化为实实在在的经济效益,这本身没有问题。问题在于,餐饮店不应仅满足于通过提升颜值获得的短期回报。事实证明,由于年轻人消费心理变化较快,这种回报是难以长期?#20013;?#30340;。

  中国餐饮业有很多百年老店,这些店得以传承发展的根本原因在于其菜品本身的品质和性价比。要提升品质,需要餐饮从业者更加关注当代消费价值观、审美观的变化,比如人们的饮食需求从以前的“老三样”转向追求更为多元、全面的健康饮食结构,饮食环境从干净卫生转向追求综?#38386;?#30340;体验感等。

  总的?#27492;擔?#20013;国正在经历消费升级,?#20174;吃?#39184;饮方面就是人们对餐厅的期望值在上升——不再是单纯为了填饱肚子,而是更多地追求用餐的体验性、享受性、特有性、时?#34892;浴?#22240;此,只有那些好吃、好玩、好看、健康的餐厅,才可能在激烈的餐饮行业竞争中存活下来。

本文内容来源于:新华社

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