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欢迎光临餐饮杰! [会员登录] [免费注册]

餐饮经营的四大误区,你失败的原因也许就在这儿

时间:2019-04-16 15:07:07 | 责任编辑:安迪

[摘要]大家都知道,餐饮行业入行门槛低,是一个看起来容易,实际操作却非常复杂的行业,每年的转租出让率相当高。亏损的餐饮店,几乎都是在经营中踩到?#22235;?#19968;雷区,结果导致一着不慎,满盘皆输。那么如何提高存活率,降低经...

大家都知道,餐饮行业入行门槛低,是一个看起来容易,实际操作却非常复杂的行业,每年的转租出让率相当高。亏损的餐饮店,几乎都是在经营中踩到?#22235;?#19968;雷区,结果导致一着不慎,满盘皆输。那么如何提高存活率,降低经营风险呢?需要抓住其中的几个要点。

餐饮经营的四大误区,你失败的原因也许就在这儿

团队要稳定

  很多店生意本来还不错,一?#38382;?#38388;后生意却严重下滑,菜品质量和口味也大不如从前,询问一番多半是换了厨师。

  团队稳定是老板们 头疼的问题,很多老板总以为只要工资给的高,人才自然留得住,其实问题可能并不在工资上,而是在管理上。

  餐饮管理的方法有很多,要让员工成为餐厅的主人,拥有主人翁意识,这样才能保证服务的质量,也能维持团队的稳定。

  产品“大杂烩”思维不可取

  很多人总是?#19981;渡闲?#21697;,好像增加新品就等同于增加营业额,但事实上并不是这样的。

  餐饮全行业的盈亏比例基本是三三制,即三分之一赚钱,三分之一持平,三分之一亏损。?#35789;?#26159;优秀的餐企,打个八五折,利润空间都不大了。但就算是八五折,对消费者而言,也不是很有吸引力,很难为餐饮店带去多少客流量和收入。

  当下餐饮的流行趋势是?#38750;?#23567;而美,做单品突破,拥有爆品思维。小龙?#28023;?#28900;鱼,黄焖鸡等等,把一个产品做深做透?#23545;?#22909;过做十个半生不熟的产品。

  不清楚自己的目标客户

  很多餐饮人总是希望搞活动吸引人,结果人流量是增加了,但生意并没有什么变化。原因就在于对自身目标客户分析不清楚。做餐饮 重要的是要知道自己的顾客群体在哪里,这样才知道自己的选址怎么选,产品怎么调整,价格怎么定,营销怎么搞。

  无论哪个行业,所有员工,每个月都盼望着发工资这么一天。如果期盼的工资没有到手,人心就会出现浮动,后厨的菜品味道开始不稳定,服务员也可能消极怠工。

  营销不仅仅是打折和免费

  一说到营销,很多人首先想到的可能就是打折,或者免费。餐饮的营销有很多,并不只有自降身价这一?#23567;?#22909;的产品本身就是营销,产品的出品摆盘都可以成为吸引顾客的点。

  好的营销要因地制宜,打破常规,服务即营销,销售即营销,互动即营销……好的营销就是要将营销的思维贯彻到你店里的方方面面。

  餐饮业是个?#25237;?#23494;集型行业,?#34892;?#22411;店面居多,人员成本占餐饮店开支的比例比较大。为了减少人力成本开支,一般情况下都会按照餐饮店需求的 低数量来配置员工。

  小编提醒:每个行业都在不断地变化与升级,餐饮业也一样,必须用新的思维去?#24403;?#26032;的时代和新的变化,否则就只能等着失败和被淘汰了。

本?#21738;?#23481;来?#20174;冢?#39184;饮杰
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