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餐饮创业开店选址4步骤

时间:2019-04-16 14:47:02 | 责任编辑:安迪

[摘要]餐饮选址是最重要的,选址一旦选对了,你就成功了一半。那么,餐饮是如何选址呢?应?#20040;?#21738;些方面考虑选址呢?小编与大家分享餐饮创业开店选址4步骤。

餐饮选址是 重要的,选址一旦选对了,你就成功了一半。那么,餐饮是如何选址呢?应?#20040;?#21738;些方面考虑选址呢?小编与大家分享餐饮创业开店选址4步骤。

餐饮创业开店选址4步骤

1、挑地方:确定人潮及流量

  首先,你必须清楚人们要往哪里去,而不只是在那里,像早餐店要在上班族会走过的地方,录像带出租店则要开在回?#19994;?#36335;上。你可以花点时间,在?#34892;?#36259;的地方目标地区计算上午、下午、晚上各时段的人潮,统计进入附近店铺的人数,看看经过的人当中,上班族、学生、家庭主妇的比例,而且至少要在平曰和周末各算一次,才能知道人?#27604;?#23454;的分布状况。

  除了人们往哪里去,你还要考虑人们得花多久才会到达你的店面。愈便宜的产品,顾客愈不愿花时间,例如便利商店是以3分钟来定义主要商圈、咖啡店大约是5分钟,除非你打算卖汽车这种高单价商品,否则一般而言,顾客 远只能忍受7分钟交通时间。

  2、?#19994;?#28857;:访查周遭环境

  有了预选的口袋地点,第二步是先视察其周遭环境,这时要用两种角度来观察,一是商人的角度:什么迹象显示该地点可以创造业绩?其次,从顾客的角度:你会不会到这地点逛街?黄金地段有冷门的角落,次级商圈也有热门据点,?#19994;?#28857;忌讳只看到别人成功,就想在隔壁复制一?#19994;輳?#38500;非你有把握做出自己的差异化。

  此外,留意座落在对角或不远处的竞争对手是否会抢走你的生意?你是否能顾客行动路线上,?#32769;?#21035;人一步拦截顾客?随时注意对手的位置,寻找足以抗衡的地点,你一定要保持 地位,不然,位在同性质商店的下风处,小心生意也会一直处于下风。

  3、看店面?#33322;?#31569;等于活广告

  请抱着初次约会的?#37027;?#30475;店面,要关心,也要抱着怀疑。先远看,再近看,想象你的店面在这个空间里的感觉,一旦店名放在招牌上,会很显眼吗?开车经过的人看得到吗?行人能从人行道上就注意到吗?好的店面就像活广告,不只是让人方便?#19994;?#20320;,也能向路?#38386;?#32463;的潜在客户展示自己。此外,建筑设计也是一个重点,这个地点适合零售业吗?吸引人吗?#32771;词?#22312;外观设计上相似的?#20309;?#34903;,质量方面也可能相当悬殊。?#20040;?#27004;的质量是否跟你的产品一样好?#32771;?#20303;,一定要从品牌打造的角度来思考建筑物。

  4、选邻居?#27721;?#37051;居让你少奋斗

  顾客会认为,彼此相邻的店面,其商?#20998;?#37327;也相当类似,所以,跟类似的品牌坐落在同一地点十分重要,因为有些选址策略就是要“寄生”。在大百货公司旁开服饰店、在高级超市旁开生机饮食店,被大品牌所吸引的顾客,也会被你所吸引。

本?#21738;?#23481;来?#20174;冢?#39184;饮杰
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