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李先生牛肉面董事长张林兵,李先生优化创新的匠心遇道

时间:2018-10-30 14:02:06 | 责任编辑:安迪

[摘要]10月27至28日,第三届亚洲餐饮企业家高峰论坛于北京国际饭店成功举办。李先生牛肉面、西贝莜面村、一兰拉面、绝味鸭脖等数十家中日顶尖餐饮企业家及企业管理者受邀出席。本届高峰论坛以“匠心遇道”为主题,诸位企业...

10月27至28日,第三届亚洲餐饮企业家高峰论坛于北京国际饭店成功举办。李先生牛肉面、西贝莜面村、一兰拉面、绝味鸭脖等数十家中日 餐饮企业家及企业管理者受邀出席。本届高峰论坛以“匠心遇道”为主题,诸位企业家及企业管理者、?#30340;?#19987;家带来对“匠心遇道”的智慧思考。
  
  一碗面陪五代人,李先生牛肉面的创新语言

李先生牛肉面董事长张林兵,李先生优化创新的匠心遇道

李先生牛肉面董事长张林兵在论坛上,发表了《关于老品牌优化创新的思考》的主题演讲。张林兵董事长从近年来的实战经验出发,深度剖析老品牌创新有待解决的核心问题。
  
  张林兵董事长认为,老品牌创新的方向要明确,从产品的优化、就餐场景的优化、服务模式的优化、供应链的优化、传播与营销的优化、信息系统的优化等方面着手。产品优化、品类的扩充?#27426;下?#36275;年轻消费者口味的需求;门店视觉形象升?#24230;?#23601;餐更加舒适和享受,店内空间布局更加“高效+环保”利用;服务模式的优化,使顾客宾至如归;供应链保障了食材的来源可追溯,产品运输过程中的高效、安全、环保;互联网化传播使李先生的“大叔”形象时?#24515;?#36731;;优化信息系统?#24403;?#20113;计算与大数据……这些布局使李先生牛肉面飘出充满新意的味道。
  
  张林兵董事长还认为,老品牌创新的模式要清晰,包括模式创新、集成创新、自主创新、?#20013;?#21019;新与颠覆创新五种创新模式;企业确定创新方向与创新模式之后,还应在组织上进行保障,招贤纳士,唯才是用,整?#20808;?#25165;资源,明确组织职能和岗位分工,建立高能高效的优化创新团队; 后,更为重要的是,要制定切实可行的优化创新战略,立足现状,放眼未来,把优化创新的工作落实到位并取得预期成效。
  
  陪伴国人40年的李先生牛肉面,服务了60后、70后、80后、90后乃至00后老中青五代人。品牌的?#27426;?#20248;化与创新,让国内的五代消费者感觉到一碗面带来的幸福与满足。
  
  陪伴国人40年,匠心遇道的经营宝典
  
  本届亚洲餐饮企业家高峰论坛的主题为“匠心遇道?#20445;?#21463;邀的餐饮企业均是“匠心遇道”的典范。匠心与道,这是任何一家优秀的餐饮企业对待食物、对待顾客、对待吃这件事应?#21271;?#25345;的态度。
  
  不同在于,匠心是共性的,道是个性的。企业只有保持匠心才能做好产品,如餐饮企业以匠心对待每一份卖出的盘中餐,才能保证顾客吃得舒适与享受,这是企业应?#26412;?#22791;的共性;道是个性的,不同的食材有着自身不同的属性,大米、面粉、蔬菜、鱼肉,不同的食材需要不同的烹饪手法,这是因物而异的,做餐饮的要遵循这样的“物道?#20445;?#32780;企业本身在经营时也各自有道。匠心遇道,就是共性与个性的交织, 终奠定一个餐饮品牌的味道。
  
  正如李先生牛肉面所传递的“陪伴国人40年?#20445;?#36825;一碗方圆盛满了国?#24605;?#24518;中牛肉面的味道。不变的味道,不变的好面,这是李先生牛肉面的“匠心?#20445;欢?#36947;,则是李先生牛肉面在食材选择时的一丝不苟,是李先生牛肉面标准化的制作工艺,是李先生牛肉面与?#26412;?#36827;的创新与升级,是李先生牛肉面时刻保持一种年轻化的运营心态,是李先生牛肉面在这个?#36125;?#34920;现出的态度。
  
  李先生牛肉面迄今在全国开设门店800多家,年平均服务消费者超过1.1亿人次,连续八年荣膺“中国快餐百强企业”。李先生牛肉面的优化创新无疑具有极强的行业借鉴性,为老品牌餐饮树立典范,让品牌的“老”成为驱动“新”的强大动能。

本文内容来源于:洞察网
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